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AirAsiaX Asked to Remove Ads Promoting Cheap International Travel over Travel to SA

Budget carrier AirAsiaX has been running an advertising campaign that promotes international flights as being a cheaper option to traveling in South Australia.  Once ad appeared on the side of a bus, indicating that a ticket to Kuala Lampur was cheaper than a ticket to Kangaroo Island.  According to Opposition Leader Steven Marshall, this is completely unacceptable and the airline has been asked to remove the ads.

Marshall said the Australian government spends millions of dollars every year to promote destinations in South Australia and these ads stating it is cheaper to fly to Asia are unacceptable.  According to Tourism Minister Leon Bignell, the government has spoken with AirAsiaX and they have agreed to remove the ads.  Bignell said the ads were not in the spirit of the agreement between the Australian government and the airline.

The above article is a summary.  Please see the source article at Google News.

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