World ? Europe ? Italy ? Florence


Inspiring new fragrances ũ Whatsonwhen

Sep 2009 (annual)
Hours: Daily 10am-7pm
Cost: €10; free for trade visitors
Link: Pitti Immagine Website
Organised by Pitti Immagine and held within the elegant gardens of Palazzo Corsini in Florence, Fragrances showcases the most exclusive creations in the field of artistic perfumery and is the only event of its kind in Europe.
Around 2000 visitors flock to the city, confirming the growing interest in contemporary olfactory culture. Particularly successful are the talks and debates taking place alongside the main event. Previous editions offered a presentation by the New York Times perfume critic Chandler Burr on Laura Tonatto's book Story of a Nose, and a debate on Invisible Architecture, an essay on the relationship between architecture and the sense of smell by Anna Barbara. Confirmed this year is a talk by Maurizio Cerizza, covering the transition of scents from flower to perfume.

For the latest information, please visit the Pitti Immagine website.
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